After more than a century operating under the International Tennis Federation banner, the sport's global governing body has officially rebranded as World Tennis, a move that places it alongside similarly renamed organizations like World Athletics, World Aquatics, and World Rugby.
The rebrand was formally announced Thursday in London, with the name change having been ratified back in October when member national tennis associations voted in favor at the organization's annual general meeting.
World Tennis president David Haggerty framed the transition as more than cosmetic, describing it as a chance to "redefine our role at the heart of world tennis" and commit to a sustainable future for the sport. The new name, he argued, better captures the organization's global footprint and its unique mandate within the tennis ecosystem.
World Tennis CEO Ross Hu also emphasized that the body's relationship with partners, including the ATP, WTA Tours, and all four Grand Slam tournaments, is collaborative rather than hierarchical. The so-called T7 framework, which groups the sport's seven key stakeholders, is often misunderstood as seven equal governing bodies, but each actually serves a distinct purpose within the broader tennis structure.
The organization's core responsibilities remain unchanged: overseeing the Davis Cup, the Billie Jean King Cup, and tennis competition at both the Olympic and Paralympic Games, a portfolio that touches players at every level of the sport, from grassroots to the grandest stages.
With Wimbledon just around the corner and the summer swing in full swing, the rebrand arrives at a high-visibility moment for tennis globally. TennisDraw users making their Wimbledon bracket picks will now be doing so under the watchful eye of a freshly rebranded governing body.
